Financing Your Entrepreneurial Startup: Educate And Comfort




If your company is either a startup or an entrepreneurial enterprise and you are seeking financing from individual accredited investors, remember this: Prospective investors (regardless of their level of sophistication) are interested in several things, and each one must be addressed in your presentation. The idea is not to simply boast with great confidence about your unique business model, intellectual property or disruptive technology – you must also devote adequate time in your presentation to discuss how a viable and interested investor:


*can make a substantial return on capital invested;


*recovers his or her initial capital contribution (through cash flows, exit strategies, etc.);


*is protected against any loss of principal.


You’ll do well to conduct yourself (and to tailor your pitch) as if you were an investment advisor and advocate for the prospective investor instead of as a mere promoter. Don’t just sell. Educate and reassure. You can appear quite confident – so long as you temper that confidence with some caution and in both your attitude and presentation. Remember: Be enthusiastic, but come across as conservative. Part of your responsibility is to comfort the prospective investor. 


QUOTATIONS - Immortal Wisdom - WORDS - The Building Blocks Of Language - Linked Image - By Douglas E Castle

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This site is the Management Consultants' and Chief Reconstruction Officers' best all-industry guide to analyzing, diagnosing, devising a strategy, creating either an Action Plan or an Emergence Plan and overseeing and monitoring the successful implementation of either in order to ensure the client organization's optimal, sustainable profitability. These plans are always made scalable to accommodate the size and needs of the client, whether it is fast-growing young company with an aggressive and ambitious agenda, or whether it is an older, larger, well-established business which is experiencing problems or which is at a crucial decision making point in its evolution as an entity, and which requires sound advice (and often implementation oversight and assertive "hands-on" assistance in the form of a powerful third-party representative agent or a an expert in the art of negotiation as its appointed "point person") regarding its next steps. In the alternative, Douglas E. Castle is expert at helping fast-track, rapidly emerging companies to growth through acquisitions, mergers, licensing, branding and both domestic and international strategic joint ventures to access better, more efficient supply chain sourcing and to open up wider global markets to dramatically increase the scope of possible new revenue opportunities.

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