Business Decisions: Intuition Versus Emotion – The Optimal Decision



Intuition Is Our Highest Form Of Intelligence

Most leaders and commanders lead and make most of their important business decisions based upon an experienced “gut” — and only secondarily by a conscious analysis which is presented to them and processed by the rational mind. This “gut” is really intuition, which is the most powerful form of intelligence. It operates by analyzing multiple variables so rapidly we are not aware that the process is happening, and we just get a feeling — but this is not emotion. This “feeling” is not a feeling at all. It is our inclination based upon a rapid analysis of the facts and circumstances given a situation or presented with a choice.

Intuition becomes more powerful if it is acknowledged, respected, acted upon frequently and with greater experiences to draw from (i.e., maturity). As if it were a business decision muscle, exercise it more and it grows stronger, as will the likelihood our an increase in your ratio of good decisions to poor ones.

Emotion Is Not An Intellectual Or Analytic Process

Emotion should be minimized in the business decision process. It is a function of desires, fears, dreams and past programming in your childlike subconscious or reactive mind. It masquerades as a “gut feeling” or a hunch, but it can be differentiated from intuition by the former’s speed and force (like a kick in the head) compared to evaluative lead time in emotional processing. With emotion, you are reacting to either an attachment to a certain outcome, or to a deep rooted desire or fear conjured forth from your subconscious. Emotions tend to come to you, and to wash over you, while intuition strikes like a hammer.

In sum, you can develop your business decision making skills by 1) learning to identify and distinguish intuition from emotion and by 2) maximizing your use of intuition and the rational mind (which consciously analyzes facts and figures), and minimizing your emotional attachment or leanings toward any outcomes.

Douglas E. Castle for The Taking Command Blog and The Braintenance Blog

Labels, Tags, Search Terms And Keywords For This Article: The Braintenance Blog, The Taking Command Blog, behavioral psychology, industrial psychology, desires, fears, attachments to outcomes, decisions, business, subconscious, reactive mind, Douglas E, Castle, emotions, feelings, hunches, gut feeling, decision, intuition, intuitive decisions, analytic processes, consciousness, rational mind, factual analysis, situational analysis, management, self-growth, lead time, ubermind…

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